Business Development Series Sponsored by Bank of New Hampshire: Hot Trends in Marketing

Description

Presented by Allegra Marketing Print Mail
Guest Speaker: Dori Bennett
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In today’s world, success is driven by getting the right message, to the right people, at the right time using the right medium.

During this event, we’ll explore:

• Today’s marketing landscape, its challenges and opportunities
• Why local search is critical to your business today
• How to capitalize on the exploding mobile marketplace
• Why direct mail is NOT dead
• The value of content marketing
• And much more!

About the Presenter
Dori Bennett joined the Allegra Network team in June, 2011 and is the Vice-President of Sales & Training.   Prior to joining Allegra, Dori was a sales strategy and marketing consultant, who spent her career in sales, sales management and marketing roles for a variety of companies.  Crossing several industries, including advertising, yellow pages, direct mail and several interactive start-ups, Dori was instrumental in the launch of an award winning online yellow pages site and was also responsible for the global deployment activities of a business-to-business portal for the automotive industry.

Over the course of her 30 year career, Dori has been a key senior management driver in aligning sales and marketing organizations to focus on their customers’ needs while increasing sales and introducing new products and services.
Dori, having held senior sales management and marketing positions in Fortune 100 companies and for several entrepreneurial businesses, understands the need for clear alignment of the sales force and marketing efforts with company objectives to maximize success.  She also has been a certified facilitator for several entrepreneurial training programs in the Detroit area and has coached numerous start-ups and established businesses in the development of their business, marketing and sales plans.

Dori received her Master’s of Business Administration from Wayne State University in Detroit and her Bachelor’s in Business Administration from Eastern Michigan University.