Educational Program presented by Exeter Hospital: The One-Page Marketing Roadmap: From Digital Brochure to Lead Machine

Description

Overview: Many small business owners are feeling overwhelmed by the AI juggernaut and how will it impact their digital marketing. This workshop uses a simple one-page tool designed to assess your website into its most essential elements for AI, that we call the Marketing Model Canvas. 

What You Will Learn:

• Capture the Big Picture: Learn to see your marketing as a connected system, from your core message to your bottom-line revenue. 
• Build "E-E-A-T" Authority: Discover how to ensure your Experience, Expertise, Authoritativeness, and Trustworthiness is at the core of AI LLMs (like ChatGPT, Google Gemini and others). 
• Address Obstacles: Identify your Marketing Reach to overcome customer objections and lack of visibility with AI’s LLMs. 
• Outcome-Focused Growth: Shift your focus from “website brochure ware" to actual business outcomes like Lifetime Value (LTV) and sustainable acquisition costs. 

Who Should Attend: Founders, small business owners, and non-profit leaders who want to stop "guessing" at marketing and start building a sustainable, data-backed strategy. 

About our Facilitator:

Robert "Bob" Rustici is the founder of Centrus Digital and a seasoned search marketing expert with decades of industry experience. Known as the agency’s "Search Jedi," Bob has a deep-rooted background in Google’s ecosystem, specializing in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies that drive high-intent leads.

He founded Centrus Digital to bring high-level, transparent digital marketing strategies to local businesses and organizations, focusing on the power of relevancy to dominate local search results. Bob is passionate about helping businesses navigate the complexities of search engine visibility and conversion, ensuring they identify and serve their specific local communities effectively.

About our sponsor
For more than 125 years, Exeter Hospital has been integral to the health and wellness of communities in the Seacoast Region. The hospital opened in 1897 as a small cottage hospital on Pine Street in Exeter with accommodations for 10 patients. Since then, Exeter Hospital has grown into a 100-bed community-based acute care hospital that also provides extensive outpatient services.

Exeter Hospital is part of Beth Israel Lahey Health, a healthcare system that brings together academic medical centers and teaching hospitals, community and specialty hospitals, more than 4,700 physicians and 39,000 employees in a shared mission to expand access to great care and advance the science and practice of medicine through groundbreaking research and education.