Social Media Strategies for Your Small Business

Description

Your customers and clients are using social media channels to communicate, share, and stay informed every day. Social media offers an important opportunity for small businesses to connect with their current customers, gain new customers, and help reach their growth goals. But many small businesses are not sure where or how to engage. Which social media channels are best? How do you integrate social media into your overall marketing strategy? What type of content should you share? Lisa will answer those questions and more. Whether you sell to other businesses, cater to the local tourist trade, or sell to the general public, social media is an important tool for interacting with your customers and supporting all your sales and marketing efforts. Learn how to: Choose the right social media tools for your business. Develop content that will resonate with your audience. Inspire brand awareness about your products or service. Drive traffic and followers to your website. Stay in touch with your customers year round. Build loyalty through interactions and engagement